What is Web and SEO Copywriting?
Although many similarities exist between the two terms, there lies a distinct difference. Web Copywriting can be well defined as an act of writing that is supposed to be used for advertising and marketing. Its purpose is to increase brand awareness and ultimately persuade an individual or a group to take a specific action. To put it simply, Web Copywriting s a persuasive form of writing to gather traffic and audience towards your business.
Meanwhile, SEO copywriting is a more advanced form of online writing that compulsorily includes a certain set of keywords or keyphrases. Although it sounds similar to web writing, with the help of the keywords, your business site is able to pop on the top of the search results. It also helps increase the ranking of your site, such as in Google.