Our email marketing process:
Defining strategy and identify target group.
This is the first step. We need to know clearly what our goals are and what we are going to achieve. We will also define target group and collect target group data
After defining the target group, we start by creating email addresses and other relevant data in a database. We try our best to collect as much information as possible so that the emails that will be sent can be personalized.
Setting the tone and frequency:
At this stage, we begin by defining the goal for an individual email campaign and the tone we need to adopt. We will also determine the frequency of the emails we will be sending.
Creating Email content:
In this step, we create the email content. The content will be a combination of text, images and links. These emails will be created using HTML. All efforts will be concentrated to producing visually rich and effective, irresistible emails.
Unleashing the email:
Finally we are ready to send the emails. Before sending these emails, we will test the emails we are going to send with major email providers. We need to perform this test to know if the emails are being delivered as spam mail.
It is necessary to find the effectiveness of a campaign. For this, we look at several factors such as undelivered emails, embedded click through rates and revenues from sales resulting from the email campaign, if applicable. On the basis of these data, we will position our next campaign.