Almost all of the world is online. They are interacting, learning, socializing, buying, selling and what not. Businesses are racing to be found on the net. They want to place their best front online. However, it is not that simple. People are talking about your brand, some voices might be neutral, some positive and some negative. People are getting influenced by what others are saying. Hence, as a business you need to online reputation management often called as ORM. ORM is a process of managing the content related to your brand online – in social media, search engine result pages