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Social Media and SEM campaigns for Naakaa Movie

Social Media and SEM campaigns for Naakaa Movie
SEM, Social
Introduction

Media Port Pvt. Ltd. is a movie studio located in Jaya Bageshwori – 8, Kathmandu, Nepal. They have established themselves as an architect of marvellous visual creations since 2010.

Their latest Nepali Feature Film is “Naakaa” which was released on March 1, 2018. It starred famous actor, Bipin Karki (Bhasme Don) as the male lead. Thinley Lhamo, Robin Tamang, Ram Bhajan Kamat, Sajan Thapa Magar, Prakash Gandharva, Shiva Mukhiya, Ghanashyam Joshi also starred in the movie. It was directed by Amit Shrestha and written by Abhishek Subedi. The screenplay was written by Arjun Karki and produced by Prawin Takki Karki, Om Gurung and Rajkumar Limichhane.

Challenge

While the movie had already amassed a small following with creative marketing tactics and guerrilla marketing strategies, it had yet to capture the focus of the World Wide Web and the denizen of the internet. Team –Naakaa hired Rillmark Ads to create awareness of the upcoming movie and increase its online presence on social media platforms such as Facebook and Instagram. The main aim of the campaign was to focus on targeted audience that had an affinity for media and entertainment mostly focused in Nepal.

Solution

Starting off, we planted seeds of what was to come with heavy focus on online advertisements to create a buzz among our target demographic. Our target audience included movie enthusiasts in Nepal who are tech-savvy and prefer Facebook and Instagram as main social media platforms

Our team used promotional banners and ad campaigns targeted to specific groups to increase overall awareness of the movie Naakaa. Our team worked in conjunction with Naakaa team in Social Media Management and Social Media Advertising, especially Facebook advertising. We boosted their Facebook page to specific targeted audiences.

Additionally, we focused on search engine marketing. We pushed for display advertising where we created different banners ads.

Results

Our strategically developed actions generated immediate results with a sharp spike in awareness and positive impressions among viewers, especially in social media. Our specifically targeted ads attracted an increase in click-through rates and ultimately led to an increased audience count for the movie “Naakaa”.

Increase in Facebook followers by 67%

Click Through Rate: 0.52%

Total Impressions: 1585616

11000 Facebook followers

700 Instagram followers

8/10 in rotten tomatoes