What is Conversion rate optimization?
Conversion rate optimization(CRO) is the systematic process of increasing the website visitors who complete the website goal such as filling a form, subscribing service, giving feedback etc. The goals of a site can vary from getting an email sign up or feedback to selling a product. Conversion rate tracks the number of visitors that took action and their session. Secondly, it analyzes the behavior of visitors and focuses on engaging them with specific marketing elements. CRO converts the rate of site surfers into conversions by making them a customer. In other words, the site optimizes to persuade the visitor to take the desired action. Most importantly, it will help you to boost metrics of a site that focuses on Key Performance Indicator(KPI) of business.
Hence, CRO can take good care of business by meeting up the website goal.