We follow specific set of steps for providing effective display advertising service.
Goal selection and key performance indicators
This is the first step. We begin by setting up goals. This helps us to keep track of progress we have made. The key performance indicators (KPI) will be identified and used as a metric to evaluate the effectiveness of your display advertisement
Setting up targets
On the online domain, you can control who sees your ads. Targets are people who you want to reach through your advertisement. To achieve this, we will create your ideal customer profiles. Based on your ideal customer profiles, we identify where to place your display advertisements.
This is the third step. We approach various displayers based on our predefined targets. There are various channels to buy advertisements such as Publishers, Ad Networks, Demand side platforms or advertising agencies.
Now we have the platform. We start to start the campaign. We will come up with a copy by ourselves or you can provide us your copy. There are various content types you can use such as text, image, video or other interactive type of content.
Ad optimization and tracking
We will constantly measure the effectiveness of the ad based on goal settings and KPIs. As we analyze the results, we will come to understand consumer behaviour. We can use this information for optimizing ads, choosing platforms and tweaking landing pages.