We follow the following steps for proper PPC audit and management:
This is the first step of PPC Audit and management. We begin by auditing conversions. We pay attention to the click count and conversion rate, keeping in mind cases of abnormal conversion rates.
Target Setting tracking
PPC ads can be customized with laser precision. If not done properly, your PPC ad will not be effective if you do not target your customer base properly. Target settings has several variables such as locations, network settings and mobile bid adjustments.
PPC ad keywords
Use of too much keywords is also a weakness. We pay special attention to the most relevant keywords pruning other keywords. After finding the high performing keywords, we look at the advertisement copy.
Performance Review Reporting
Rillmark ads reviews all PPC campaigns regularly. We will generate the reports and share with you. According to these reports, we will trim, prune and tweak the advertisements in order to get maximum results.
Ad variations audit
It is not wise to just use one ad copy. We also look if multiple copies of PPC ads are testes as well. This is important to find out the best performing ad.
Negative ad audits
You may not want to show your PPC ads for certain keywords. This is important as well. There is no use of showing ads to people, who are not interested in your products and services. Hence, we pay attention to negative ad audits as well.
After performing a full PPC audit, we will offer you suggestion on how you can improve your PPC ads. A audit report will also be provided to you.