Identifying the competition
This is where we start. We will systematically look for your competition both locally and globally. We will shortlist them to top four and employ certain tools in order to identify their keywords and traffic they are receiving.
Collecting information of competition
After identifying the competition, we start to look for specifics about your competition. We will mainly focus on the keywords they are using, the amount of traffic they receive, their domain authority and the back links they have. All of these specifics are systematically arranged in excel or Google sheets
Backlink gap study
The major aim of this study is to find out, which websites are linking to your competitors but not to yours. This helps us to plan how to narrow the gap between your website and your competitor’s site. We use industry standard tools to generate backlink reports. These reports can be used as a guide for SEO campaign
Keyword and gap analysis
In this process, we identify those keywords for which your competition ranks better than you. We then analyse why these keywords rank well for your competition. Then we make adjustments on your websites making sure that your site also performs well on these desirable keywords. Once again, we will generate a report based on our analysis.
Based on these services, we will further work out a SEO strategy.