Facebook is the largest social network in the world without any doubt. There are more than 1.23 billion active Facebook users, among whom more than 60% log in on a regular basis. It has become the most popular and effective platform for people to communicate among a wider range.
Having such a massive user base, it has turned out to be a great platform for businesses and marketers as well. From small to large scale businesses, now everyone is using Facebook as a marketing platform and making the most out of it on a daily basis.