Instagram is one of the major and biggest platform that expresses contents visually. A normal photo and video sharing app has now turned into one of the top social networking sites for both businesses and individuals. For businesses, it has become a very effective platform to showcase their contents and offerings through the medium of pictures and videos to introduce and grow awareness of the products and services.
Currently, there is a huge presence of audiences in instagram and therefore, it has become a great way for businesses to reach out to their potential consumers and make them aware about their brands. More than 50% of instagram users are active users who visit the site on a regular basis. About 70% of Instagram users have spent time looking up a brand on the platform. Instagram generally allows you to amplify and promote your service or product offerings in a user-friendly, authentic and effective way among your targeted audiences, without selling them anything directly.