What is the scope of studying Digital Marketing?
You must have heard about digital marketing at several places and several times. But do you know what exactly digital marketing is? Can you make a career out of digital marketing? If so, what educational background do you require to become a digital marketer?
Digital marketing refers to all forms of online marketing, with an intent to promote products or brands in the digital channel. Digital marketing, as a term, was first used in ‘Archie”, the world’s first search engine. In 1993, the first clickable web-ad banner appeared. As you can see, digital marketing is comparatively a new subject and it is growing rapidly.
The internet has penetrated the entire world. As more and more people have access to the internet, more and more companies are establishing their presence online. Hostingfacts.com estimated that there were about 1.24 billion websites in August 2017. This congestion of websites online, gave birth to digital marketing. The sole purpose of digital marketing is to make sure that websites are visible online.
Because of the sheer volume of websites on the internet, you can make a career out of digital marketing. Websites are continuously added to the internet, and web owners are desperate to make sure that their websites are ranked higher in search engines and they want to maintain their ranking. The best part of starting a career in digital marketing is that there are no pre-requisites. It has nothing to do with your educational background or level. What is required is a continuous devotion to learning the tricks, tips, and principles that govern digital marketing.
There are several advantages of becoming a digital marketer. Some of these are:
Digital Marketers are in demand
It has been estimated that there will be about 150,000 digital marketing jobs by the year 2020. The better part is that there are not enough professionals to fill this demand. Hence, becoming digital marketer is a very smart move.
Digital Marketers have more job choices
As more and more companies establish their presence online, they require Digital Marketers, whatever the nature of their businesses. This means as a digital marketer, you can choose the industry you want to work with.
Digital Marketers have better salary prospect
We all know that when demand exceeds supply. The price is bound to go up. And for this reason, the salary for digital marketers is growing rapidly than other IT sector jobs. If you are seeking for a better pay-check, you can pursue a career in digital marketing.
Digital marketers can work as freelancers
If you need flexibility in a job and want to become your own boss, then you can choose to become a digital marketer. You can either work independently for others or better still you can build your own site/blog and optimize it.
Hence, if you are thinking of career change or aiming to build your career, you must consider digital marketing as a career option. You do not need to be bound by your education background, or educational level. If you need training Rillmark Academy runs effective digital marketing classes. You can contact us today.